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Wooden board painted with nautilus shell.

Wooden board painted with nautilus shell.

Product

Wooden board painted with nautilus shell.

Description

Beautifully heavy duty wooden board consisting of three painted shelves that overlap. Very nice handicraft at competitive price.

Dimensions

600 x 350 mm

Prijs elders

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More information

In the last quarter of the 19th century, the Netherlands modern mass advertising developed. By industrialization and an increasing number of cheap mass products on the market. Manufacturers realize that local word-of-mouth advertising is no longer sufficient and that the proverb "good wine needs no bush" loses its validity. Competition, recognition of the goods and distribution on a larger scale necessitate a new way of advertising. Moreover, the consumer must still be many issues familiar (bike, car, train travel, packaged coffee and tea etc.). In Rotterdam (Nijgh & Van Ditmar, 1846) and Amsterdam (DelaMar, 1880) settles the ad agencies. Gradually reduce these agencies no longer to control the placement of the ads, but they also advise on text, layout and choice of media. An important impetus for the development of the advertisement being is the abolition of the newspaper stamp in 1869. The tax on newspapers and weeklies blocked many decades the expansion of the press. The sector thrives now and the number of titles is increasing rapidly. An important incentive here is the political emancipation of Catholics, Protestants and socialists who are going to spend all of their own media. In 1897 held an "International Exhibition of Advertising Resources' in Amsterdam. Advertising is increasingly present in the cityscape. Fences and advertising pillars are covered with posters and announcements for Sunlight Soap, Van Houten chocolate, Singer sewing machines, Hima bicycles, Verkade biscuits, Philips light bulbs, Van Nelle coffee or Nail cars, but also for many vaudeville, theater and musical performances. Regular posters created by artists and performed in a decorative style. A poster from 1894 for NOR salad oil painter Jan Toorop even acquired international fame. It is performed in the curly lines of Art Nouveau; reason why this style in Netherlands popularly called 'salad oil style' has become known. The first years after the war there is a shortage in many areas. Much is still rationed. Also for advertising are difficult times. Advertising in newspapers is limited because of paper shortages. To save energy is illuminated prohibited and may storefronts after half past eight in the evening are not illuminated. After the arrival of Marshall Aid in 1948 will be better with the economy and there may be more advertised. Especially advertising for branded products is booming, not least due to the rise of self-service stores. The advertised by many new agencies. Controversial is the Prad company founded by Maurits Aronson. Together with Smit's, Palm, Van Maanen, DelaMar and Lintas state for years at the top of the Dutch advertising world. Through the Marshall Plan make Dutch advertisers familiar with the phenomenon marketing. It is not the production center, but consumers and their needs. For the time being, this approach finds little resonance and move producers and advertisers often continue on the same footing. Nevertheless, there is market research carried out is more and more often. Meanwhile, growing compartmentalization of Dutch political and social relationships to a climax. This situation is reflected in the advertising. Ads that come close to exposing his taboo in the Catholic and Protestant sheets. Bikinis to swimsuits, strapless dresses have straps, skirts must be cleaned and longer texts.

Another manifestation of the zeitgeist is the fuss in 1958 on the book "The Hidden Persuaders" by Vance Packard, the American. The author argues that it advertisers to consumers with refined psychological methods without moral constraints attempt to trick you into making purchases; the audience is manipulated. Packards criticized the advertisers and companies is shared by many. The criticism joins a growing empowerment of consumers. Since its inception in 1953, the Consumer Association gives it shape. Besides products while also advertising measured up.


 

 

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